Betabrand
Betabrand is an online clothing store that designs, manufactures, and releases new products in small batches frequently. In addition, they offer limited inventory of crowd-funded designs, developed by their passionate user audience. While their current users love the brand, they were having issues with on-boarding new users, and were specifically looking to reach women due to their newly launched women's clothing line. Can they turn strangers in brand ambassadors?
Click on the persona profiles below for a more detailed look inside their character makeup.
